Affiliate Marketing - Brand

3. Laying the Foundations – Your Brand and Identity

If you’ve chosen your niche, found your first affiliate offer, and even started picturing your ideal customer (like Lucy) well done. You’ve made a solid start.

But before you go any further, it’s time to build something that holds all of this together: your brand.

You see, too many new affiliate marketers rush into sharing links, copying someone else’s content, or setting up a funnel without ever laying the proper groundwork. And when they don’t see results, they wonder why nothing’s sticking.

Let me give you a better way to think about it.

🛠️ Why Brand Foundations Matter (The Shed Analogy)

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